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EveryMatrix acquires optimising service DeepCI

Data-driven betting and gaming affiliate optimising service DeepCI has been bought by EveryMatrix.

In 2020, Riaan de Jager and Lewis Civin established DeepCI, which provides its services to betting and gaming companies including bet365, 888.com, Betway and Betsson.

With the ability to find every gaming brand on every page of every website, its patented technology monitors tens of thousands of affiliate sites globally.

On each site, page and market, DeepCI can determine how much exposure each brand receives and how effective it is, while also giving operators useful recommendations.

The tool enables gaming companies to monitor their own performance as well as that of their rivals and make quick, profit-generating optimisation decisions.

Further, Lewis Civin, the CEO of DeepCI,Table games will continue to run the company independently within the EveryMatrix Group.

Ebbe Groes, CEO, EveryMatrix, said: “DeepCI is a business we have admired for a long time and we’re very pleased to now be able to welcome the team into the EveryMatrix Group.

"DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product PartnerMatrix.”

Civin, who is also the Co-Founder of DeepCI, said: “It’s been a thrill launching and continually iterating DeepCI products. The team and I are delighted to be joining the EveryMatrix Group.

"Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe and leverage the vast knowledge, expertise and mutually beneficial technologies available within EveryMatrix.”